Week 15- Interactions between the 3 Levels

      

I picked Iphone as an example of industrial design which demonstrates all three levels (representational, abstract, and symbolic) of visual design communication and reception. Iphone functions more like handy size of notebook and plus cellular phone. The first level, representational, is presented in its actual screen of notebook, but a small version.The small screen that people touch to play music, to call, to write something, and to capture some pictures.The role of the screen plays in the whole is to demonstrate through visual information how this object functions; it delivers lots of information through the applications that you download. In the image, a small electronic device delivers multiple messages through its representational level. This representational of Iphone provide both a view of the object and an information about a variety of ways of seeing. 

In this image, abstraction is present in the several parts of the Iphone. In visual communication, abstraction can be seen as a simplification toward distilled meaning. Like the example above, abstractions may place emphasis on certain parts of a representational photo shoots such as the pattern of they organized its functions in the phone abstractly. Iphone is designed in simplest form, but it has lots of functions we see through the level of abstraction. The role of abstraction in this image is the way it added specific abstracted form of switches. The impact it has on the users is that people perform its functions with those key buttons.

    

The symbolic level is also presented in this image of Apple company. Symbolism is also a form of simplification of visual messages. This famous image of "apple" is symbolic and iconic of the Apple and it values the Iphone. Most people recognize it as a symbol of Apple. The icon has a role in our society because almost everybody owns Iphone where it is impacted on the value of technology in twentieth century. Also, this symbol can be arranged in an abstract form which conveys additional information.