Tone & Color

This is a photo of Gentoo concept car. I picked this image for this week's exercise because it shows several elements that are related to Dondis basic elements of visual communication. The tone is operating in this image where it has lightness on the top of the car. Its egg shape of the car is visualized in tone because the light goes around the car and it is reflected by shiny surface, falls on the around the shape that have relative lightness and darkness. At the same time, one of the Dondis elements, shape, is interacting with the tone of the car. The car's wheel, which is circle shape, represents endlessness and protection of the car's concept. Also, the wheel has same size of smaller circles inside of a big circle which creates the feelings of the car could drive faster and faster.

The color is also operating in this concept car. Although, they use a few colors, it creates a cute, simple, and attractive car with only orange, white and black colors. It is not easy to recognize that it is a car because of the shape does not look like a normal car concept, but the color they used with the car bring the idea of new future car. Because the colors themselves create its source of fundamental. I believe that this color is interacting with texture element from Dondis. Once, the colors are expressed with the car, the texture need to recognize next. It is important that the color and one of the elements, texture, draw my eyes to figure out the value of the products. 

http://www.carphotos.org/2010/03/24/gentoo-concept-car/